Nudie Foods and Surfing Australia join in a three year partnership, including naming rights sponsorship of the Australian Boardriders Battle.
Melbourne bag brand, Crumpler, unveiled the official luggage of the 2016 Australian Olympic team, marking the 100 days milestone this week.
A gathering of stars showed how it's done at the launch of Fitbit Cardio Tennis workout with Tennis Australia.
Swimming Australia has closed a deal with Aussie cheese brand Coon for two years which will include the sale of cheese toasties at junior events.
Travel group Helloworld has signed on as the major sponsor of Volleyball Australia for the next four years.
Hockey Australia has teamed up with compression and apparel brand 2XU in a partnership with the Hockeyroos and Kookaburras.
Organisers of the Women in Super Mother's Day Classic are seeking participants for their annual fundraiser.
High performance brand 2XU has re-signed as the official compression partner of the AIS, extending their partnership to a decade.
A new women's cycling team is firing, with its sponsorship from national steakhouse chain.
Surfing Australia names Sanitarium Weet-Bix as major SurfGroms sponsor for the next three years.
Gilbert's rollcall of netball stars continues to grow with dominant shooter Caitlin Bassett the latest athlete to become a brand ambassador.
Yonex has been named the official stringer of the Australian Open tennis tournament, replacing Wilson.
Goalrilla Basketball Australia announces a partnership with the CTI Melbourne United basketball organisation.
Compression brand Linebreak has added A-League side Newcastle Jets to its roster of partnership signings.
Speedo has re-signed young Australian record-holder Mack Horton until 2018.
Surfing Australia has signed up with XXXX Summer Bright Lager for a two-year partnership.
Footwear brand Sanuk® has added Aussie professional surfer, musician and artist, Ozzie Wright, to its growing roster.
Speedo Australia has re-signed comeback swimmer Grant Hackett as their newest ambassador.
Being a rugby world cup fan can be hard and demanding work, as this picture proves.
The Coolangatta Gold surf sports endurance race has signed a three-year naming rights deal with Coates Hire.
Surf Life Saving Australia has renewed its partnership with logistics giant DHL until 2018.
Serious about soccer, New Balance has taken over from Nike as sponsor of Scottish football team Celtic.
Running lifestyle brand Saucony is to sponsor professional Australian triathlete Melissa Hauschildt.
Sportswear brand Under Armour has added Rugby Union player, Nick 'Honey Badger' Cummins, to its roster of athletes.
Three-time ASP World Champion Mick Fanning is hosting the Rip Curl GromSearch final in January.