It is 14 years since Vodafone played Super Rugby but now the telecommunications company has signed as the naming rights sponsor for four years.
News had broken a couple of months ago that Nike would sign a multi-million deal with top Aussie golfer Jason Day.
After more than 50 years, Swimming Australia and Speedo have announced that their long-standing partnership will end and a new partner announced next month.
Australian Sailing has agreed four more years with apparel specialist Zhik as official partner.
Hockey Australia announce a five year deal with a new apparel partner, ACT-based OnTheGo Sportswear.
Speedo signs an Australian Surf Lifesaving and IronMan star for the first time in a decade in Kendrick Louis.
The Western Bulldogs have inked a new apparel partnership with ASICS with its logo on-field apparel for the next five years.
Netball Australia has signed financial giant Suncorp as its new principal partner for the next five years.
Synchro Australia has inked a four-year partnership with Hancock Prospecting and the Georgina Hope Foundation as principal partner.
Amer Sports Australia's brand Wilson will continue to provide the official game ball for all NBL games through to 2018.
Rio medal hope Madison Wilson has signed with adidas, joining the global brand's rollcall of sponsored swimmers.
Sport NSW has inked a new clothing and teamwear partnership with Valour Performance Apparel.
Bendigo Bank has signed as partner of Little League Australia, with its 4500 players, for the next two years.
Nudie Foods and Surfing Australia join in a three year partnership, including naming rights sponsorship of the Australian Boardriders Battle.
Melbourne bag brand, Crumpler, unveiled the official luggage of the 2016 Australian Olympic team, marking the 100 days milestone this week.
A gathering of stars showed how it's done at the launch of Fitbit Cardio Tennis workout with Tennis Australia.
Swimming Australia has closed a deal with Aussie cheese brand Coon for two years which will include the sale of cheese toasties at junior events.
Travel group Helloworld has signed on as the major sponsor of Volleyball Australia for the next four years.
Hockey Australia has teamed up with compression and apparel brand 2XU in a partnership with the Hockeyroos and Kookaburras.
Organisers of the Women in Super Mother's Day Classic are seeking participants for their annual fundraiser.
High performance brand 2XU has re-signed as the official compression partner of the AIS, extending their partnership to a decade.
A new women's cycling team is firing, with its sponsorship from national steakhouse chain.
Surfing Australia names Sanitarium Weet-Bix as major SurfGroms sponsor for the next three years.
Gilbert's rollcall of netball stars continues to grow with dominant shooter Caitlin Bassett the latest athlete to become a brand ambassador.
Yonex has been named the official stringer of the Australian Open tennis tournament, replacing Wilson.