Canterbury is proving its "Everything for Footy" mantra, with a new sponsorship and broadcast partnership deal with the 2019 Intrust Super Shute Shield.
ACT -based OnTheGo sportswear has signed a three-year deal with adventure racing, brand Tough Mudder Australia.
Sportswear brand Champion has signed with US basketball legend Magic Johnson to promote its anniversary campaign.
Aussie fitness brand PTP has signed on as an official supplier partner of the Sydney Swans for several seasons.
Tennis fans are in for a treat as Dunlop, new partner of the Australian Open, serves up some ace fun on the specialised AO Tennis Club court.
Baseball Australia inks a toiletries brand as the first naming rights partner for the Australian Baseball League.
Rugby Australia has inked a six-year extension of its partnership with ASICS, as official apparel and footwear supplier of the national teams.
Everlast announces a new two-year deal with the Melbourne Renegades as boxing and fitness equipment partner.
Netball Queensland names Hart Sport as the inaugural naming rights partner of the Netball Queensland Sapphire Series.
Juice brand nudie has taken naming rights to the national SurfGroms programme supported by Rip Curl, for the next three years.
Most kids love peanut butter so Surfing Australia's latest sponsor is sure to win their approval.
Surfing Australia and FCS have inked another two years on their partnership through to 2020.
There was more to the recent FIFA world cup than teams battling it out on the field till France went home victorious.
In a cool move, Brisbane Roar has named air conditioning manufacturer ActronAir as its new principal partner.
After playing with an unbranded bat in a practice matches, David Warner took to the GlobalT20 field with Spartan cosmetics.
Netball Australia has extended its partnership with Rebel until 2021 - increasing its commitment to become an associate partner.
Aussie fitness accessories company PTP has travel in the blood with two major announcements this week.
Brisbane performance apparel specialist Scody has signed up as official supplier for Cycling Queensland.
Football Brisbane has inked a new partnership with locally based national sports equipment supplier Hart Sport.
Fitness accessories and rehab brand PTP has signed a partnership with Matilda star Sam Kerr.
Official television brand of the 2018 World Cup, Hisense has signed Australian football stars, Mile Jedinak and Ellyse Perry, as brand ambassadors.
Swimwear brand Speedo and Team Sydney go surfing together ahead of the massive Mardi Gras festival in early March.
Surfing Australia has inked a a one-year partnership that will see Hyundai become a key supporter.
Heritage Brands and Surfing Australia are launching 2XP, a sunscreen for athletes on sea and land.
Everlast announces a new partnership with elite AFL team, The Western Bulldogs.