Fitness accessories and rehab brand PTP has signed a partnership with Matilda star Sam Kerr.
Official television brand of the 2018 World Cup, Hisense has signed Australian football stars, Mile Jedinak and Ellyse Perry, as brand ambassadors.
Swimwear brand Speedo and Team Sydney go surfing together ahead of the massive Mardi Gras festival in early March.
Surfing Australia has inked a a one-year partnership that will see Hyundai become a key supporter.
Heritage Brands and Surfing Australia are launching 2XP, a sunscreen for athletes on sea and land.
Everlast announces a new partnership with elite AFL team, The Western Bulldogs.
Surf Life Saving Australia has inked a announced a new national partnership partnership with automotive heavyweight Holden.
Cricket Australia and Milo end their 25 years of partnership with junior participation programmes at the close of the 2017-18 cricket season.
The University of South Australia is building on its partnership with the Santos Tour Down Under by becoming the naming rights partner for the national women's team this year.
Custom sportswear brand JAKO has signed two club partnerships to launch the brand into Australia.
Johnson Health Tech Australia has signed former elite road cyclist Joanne Tralaggan as brand ambassador for Wattbike.
Canterbury recognises the need to develop the toughest jerseys to stand up to the rigours of Origin football, and says " We are proud to return as the official kit supplier of the NSW Blues for 2018.
The worlds of boxing and AFL have merged with a new partnership between Everlast and Collingwood FC.
Rugby Australia has renewed its partnership with Opro mouthguards for four more years.
Brisbane-based watersports and beach games brand Wahu is joining the Brisbane Heat as partner for the Big Bash League season.
'47, a premium sports lifestyle brand represented here by Motum Brands, has expanded its licensing agreement with the NBA.
Mizuno is the latest brand to join the Netball Victoria family, becoming the official footwear partner.
Participating in the tenth anniversary race to the top of Melbourne's tallest building will raise funds for charity and win the best view in the city.
Fitness accessories company PTP Fit has added the NSW Waratahs to its rollcall of leading clubs for the 2018 Super Rugby season.
Surfing Australia has inked a new partnership with Australian publishing house, Hachette, to release a series of books for young surfers.
Adaptive surfing has inked a deal with ACCnet21, a care organisation for people with disabilities.
Latest sponsor to join the GC2018 sponsor family is Aura, a Queensland company which will also build portable wooden sports floors for basketball and netball.
Basketball Australia has signed a new four-year apparel partnership with sportswear brand Peak Sport.
Victorious in the inaugural AFL women's league, Adelaide Crows has inked a three season deal with BHP as jersey sponsor.
Rugby League World Cup 2017 signs up boating accessories company Road Tech Marine as partner of the tournament in Australasia.