The Sydney Swans started the 2017 season with three more new partnerships, including Nike gear and Science in Sport (SiS) nutrition.
Boosting speed to market is the holy grail for Nike and Adidas, reports UK newsletter Sportspro.
Basketball Australia today has added a further three-year to its partnership with compression brand, 2XU.
Rugby League World Cup 2017 has signed wine giant Wolf Blass as partner of this year's tournament.
Organisers of Victoria's Stawell Gift Carnival have signed the Transport Accident Commission as a major partner of the three-day event.
Torrens University Australia recently launched a Diploma of Sport Development to encourage students in a sports career.
Drinks brand Gatorade has extended its partnership with the AFL for three more years, and broadened its sponsorship to the AFLW.
Super Rugby brands have stuck with BLK and its new owners Esperança Timor Oan from East Timor.
Trade figures released today by the ABS represent a better than expected start to the retail year.
Netball Australia has agreed a sponsorship deal with Aussie Apples for three years.
Winner of the Australia Region Senior League Championship will be granted direct entry to the Senior League Baseball World Series.
New naming rights partner of the cash-strapped 2016 NRL champions the Cronulla Sharks is Aussie brand Opal Solar.
Speakers at the Festival of Retail Ideas in late March include a raft from retail's top shelf.
The World Federation of the Sporting Goods Industry is opening up its Responsible Sport Initiative to all sports sectors.
Melbourne Vixens have agreed an apparel supply deal with women's sportswear brand Lululemon for the 2017 Suncorp Super Netball League season which begins on Saturday.
Youi has signed a two-year partnership agreement with the NRL, giving the insurance company a strong presence at matches.
Kellogg's Special K is sponsoring the AFLW competition, claimed to be the first time the global cereal brand has partnered with a sporting event.
Brisbane Lions have inked a deal with local beer brand XXXX, and will feature on player shorts for at least two of the five years.
Melbourne Victory has added five years to its kit partnership with Adidas, taking it to ten years.
Polar has inked a deal with Volleyball Australia ahead of the Gold Coast Games next year.
The 2017 Australian and New Zealand Sports Law Association annual conference will be held on October 19-20.
Australian clothing brand Hard Yakka is the official uniform provider for the Gold Coast 2018 Commonwealth Games (GC2018).
The Adelaide Crows has signed a five year kit partnership with Sydney-based ISC.
According to a Roy Morgan survey published in the Australian Financial Review, the Seven Network's broadcast of the 2017 Australian Open men's final attracted an average audience of 3.6 million.
Netball champs Queensland Firebirds have inked an on-court and training apparel deal with Rockhampton-based Inferno Sports.