The AFL claims its best season ever with around 6.5 million people going to matches during 2017.
Sydney lands its second JD Sports store with the Thursday opening of JD Sports at Westfield Miranda.
The Australian Retailers Association praises the NSW government in moving to legislate Boxing Day trade across all parts of the state after a two-year trial.
Adidas reports that online sales income globally grew by a massive 66 percent in the second quarter.
Melbourne-based Catapult Group has acquired Brisbane rival SMG Technologies in a deal reported to be worth up to $3.9 million.
Swimming Australia has signed up a yoga and mindfulness partner for its Dolphin swim team.
Amazon claims it will create hundreds of jobs at its new fulfilment centre in Victoria's Dandenong South.
Adidas is extending its commitment with New Zealand Rugby through to 2023, marking a 24 year relationship of success by NZ teams in black.
Garth Prowd, known as the' Godfather' of Australian triathlon, a pioneer of sport tourism in Queensland and passionate athletes advocate, has died in Spain.
Netball Australia names Samsung Electronics Australia as the official naming rights partner of the national team, the Diamonds.
Jumping on the growing Aussie love for "sneakers", Foot Locker has added a local e-commerce site with products across its specialist brands too.
Shopping centre chain Westfield has inked another two years in its sponsorship of the Matildas, bringing the deal to 11 years.
Using delivery data, Australia Post's annual online shopping report revealed that online sales grew by more than 11 percent in 2016.
Basketball Australia has inked a new deal with Genius Sports to serve as official data and integrity partner.
Nine Network's broadcast of State of Origin 3 collected an average national audience of 3.66 million people.
Aussies are known to be early adopters of new technology and now our young swim stars are getting the chance to try out the clever stuff.
Speakers at the upcoming Online Retailer conference and Expo will include Jonathan Clarke, director of international stores for New Balance and adidas' performance marketer Rebecca Watts.
Gold Coast has been named as host city of the World Triathlon Series grand final next year.
Don't know whether to be sad or offended - according to UK sports publication SportsPro, Australia does not have any of its top 50 most marketable athletes.
The World Manufacturers Forum will be held in Munich, Germany on November 14-15.
Those attending the Sports Fan Summit will hear of the impact of augmented reality (AR) and virtual reality (VR) in sport.
The National Football Conference, to be held in Melbourne as part of the National Sports Convention, will hear "a plethora of global and international speakers
Australia's first Skate Australia Women's Roller Derby Team playing FIRS Roller Derby has been recognised by the Australian Sports Commission.
Cycle suspension company RockShox, will be an official event partner of the 2017 UCI Mountain Bike World Championships in Cairns in September.
A full day of presentations is promised for the Ministry of Sport marketing event in mid- July.