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Swannies take to field in Nike Pro

The Sydney Swans started the 2017 season with three more new partnerships, including Nike gear and Science in Sport (SiS) nutrition.

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Nike, adidas: chasing speed to market

Boosting speed to market is the holy grail for Nike and Adidas, reports UK newsletter Sportspro.

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2XU signs on again with Boomers

Basketball Australia today has added a further three-year to its partnership with compression brand, 2XU.

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Bottoms up, says rugby world cup team

Rugby League World Cup 2017 has signed wine giant Wolf Blass as partner of this year's tournament.

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Road safety supports country runners

Organisers of Victoria's Stawell Gift Carnival have signed the Transport Accident Commission as a major partner of the three-day event.

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Uni adds new sport diploma

Torrens University Australia recently launched a Diploma of Sport Development to encourage students in a sports career.

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Three more years of drinks for AFL

Drinks brand Gatorade has extended its partnership with the AFL for three more years, and broadened its sponsorship to the AFLW.

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BLK hangs on to rugby deals

Super Rugby brands have stuck with BLK and its new owners Esperança Timor Oan from East Timor.

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Retail year started better than expected

Trade figures released today by the ABS represent a better than expected start to the retail year.

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Netballers to get their apple a day

Netball Australia has agreed a sponsorship deal with Aussie Apples for three years.

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Aussie champs to join World Series

Winner of the Australia Region Senior League Championship will be granted direct entry to the Senior League Baseball World Series.

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Sharkies sign up with solar sponsor

New naming rights partner of the cash-strapped 2016 NRL champions the Cronulla Sharks is Aussie brand Opal Solar.

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Raft of retail speakers for festival

Speakers at the Festival of Retail Ideas in late March include a raft from retail's top shelf.

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Working together on CSR initiative

The World Federation of the Sporting Goods Industry is opening up its Responsible Sport Initiative to all sports sectors.

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Super Netball teams sign up with sponsors

Melbourne Vixens have agreed an apparel supply deal with women's sportswear brand Lululemon for the 2017 Suncorp Super Netball League season which begins on Saturday.

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Youi shows 'it gets the NRL'

Youi has signed a two-year partnership agreement with the NRL, giving the insurance company a strong presence at matches.

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Special K takes to the footy field

Kellogg's Special K is sponsoring the AFLW competition, claimed to be the first time the global cereal brand has partnered with a sporting event.

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Lions take a bracing taste of Gold

Brisbane Lions have inked a deal with local beer brand XXXX, and will feature on player shorts for at least two of the five years.

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Adidas on field with the Victory

Melbourne Victory has added five years to its kit partnership with Adidas, taking it to ten years.

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Polar signs up for volleyball training

Polar has inked a deal with Volleyball Australia ahead of the Gold Coast Games next year.

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Something to say? Present at ANZSLA

The 2017 Australian and New Zealand Sports Law Association annual conference will be held on October 19-20.

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Games volunteers to wear Hard Yakka

Australian clothing brand Hard Yakka is the official uniform provider for the Gold Coast 2018 Commonwealth Games (GC2018).

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Crows fly with ISC gear for five

The Adelaide Crows has signed a five year kit partnership with Sydney-based ISC.

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Open battle pulls in more tennis fans

According to a Roy Morgan survey published in the Australian Financial Review, the Seven Network's broadcast of the 2017 Australian Open men's final attracted an average audience of 3.6 million.

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Firebirds to go into the Inferno

Netball champs Queensland Firebirds have inked an on-court and training apparel deal with Rockhampton-based Inferno Sports.

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Displaying Articles 1 - 25 of 382
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