Auckland is currently playing host to 28,000 athletes from around New Zealand and across the globe, including almost 7,000 Australians.
Among the high profile speakers at July's Ministry of Sports Marketing conference will be Jemma Wong, head of Marketing and Brand on AFL Women.
Reporting on the growth in participation, FFA chief executive David Gallop says it comes from women and juniors.
Dance sport makes its debut at the Buenos Aires 2018 Youth Olympic Games and Aussie breakdancers are sought for qualification.
The popularity of online shopping continues to go gangbusters across Australia, and online sales in almost all retail categories track steadily upwards, a survey shows.
Among the high profile speakers at the Techmix conference in Sydney is adidas' Florian Reichelsdorfer.
The Australian and New Zealand Law Association has chosen Sydney for its 2017 conference, to be held in mid-October.
Fitness brand Reebok wants to create shoes "made from things that grow," and that'll start with its new "Cotton + Corn" sustainable products initiative.
New Netball Australia chief executive Marne Fechner says the key battleground is audience share.
Australia's best indoor cricketers will compete in a new national competition beginning this month, named after the custom teamwear supplier.
Western Bulldogs have inked a three-year renewal of long-running partnership with Mission Foods.
AFL clubs North Melbourne and St Kilda have signed shorts sponsorship deals, with Hankook Tyres the first shorts sponsor for St Kilda in several years.
Melbourne Victory has inked a five-year partnership with Victoria University, joining its rollcall of clubs and peak bodies.
The Sydney Swans started the 2017 season with three more new partnerships, including Nike gear and Science in Sport (SiS) nutrition.
Boosting speed to market is the holy grail for Nike and Adidas, reports UK newsletter Sportspro.
Basketball Australia today has added a further three-year to its partnership with compression brand, 2XU.
Rugby League World Cup 2017 has signed wine giant Wolf Blass as partner of this year's tournament.
Organisers of Victoria's Stawell Gift Carnival have signed the Transport Accident Commission as a major partner of the three-day event.
Torrens University Australia recently launched a Diploma of Sport Development to encourage students in a sports career.
Drinks brand Gatorade has extended its partnership with the AFL for three more years, and broadened its sponsorship to the AFLW.
Super Rugby brands have stuck with BLK and its new owners Esperança Timor Oan from East Timor.
Trade figures released today by the ABS represent a better than expected start to the retail year.
Netball Australia has agreed a sponsorship deal with Aussie Apples for three years.
Winner of the Australia Region Senior League Championship will be granted direct entry to the Senior League Baseball World Series.
New naming rights partner of the cash-strapped 2016 NRL champions the Cronulla Sharks is Aussie brand Opal Solar.