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Masters Games: 'we are the biggest'

Auckland is currently playing host to 28,000 athletes from around New Zealand and across the globe, including almost 7,000 Australians.

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AFL's Wong to speak on brand building

Among the high profile speakers at July's Ministry of Sports Marketing conference will be Jemma Wong, head of Marketing and Brand on AFL Women.

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More girls rush on to football field

Reporting on the growth in participation, FFA chief executive David Gallop says it comes from women and juniors.

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Breakdancing to chase Olympic glory

Dance sport makes its debut at the Buenos Aires 2018 Youth Olympic Games and Aussie breakdancers are sought for qualification.

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Research: Online shopping grows fast

The popularity of online shopping continues to go gangbusters across Australia, and online sales in almost all retail categories track steadily upwards, a survey shows.

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Adidas' Florian is keynote speaker

Among the high profile speakers at the Techmix conference in Sydney is adidas' Florian Reichelsdorfer.

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ANZLA names next conference city

The Australian and New Zealand Law Association has chosen Sydney for its 2017 conference, to be held in mid-October.

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Reebok aims for 'dust to dust' shoes

Fitness brand Reebok wants to create shoes "made from things that grow," and that'll start with its new "Cotton + Corn" sustainable products initiative.

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Netball's Fechner: 'we compete for eyeballs'

New Netball Australia chief executive Marne Fechner says the key battleground is audience share.

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Beastwear sponsors new indoor league

Australia's best indoor cricketers will compete in a new national competition beginning this month, named after the custom teamwear supplier.

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Bulldogs add more tortillas to diet

Western Bulldogs have inked a three-year renewal of long-running partnership with Mission Foods.

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Shorts deals take to AFL grounds

AFL clubs North Melbourne and St Kilda have signed shorts sponsorship deals, with Hankook Tyres the first shorts sponsor for St Kilda in several years.

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Uni adds science to sports partnerships

Melbourne Victory has inked a five-year partnership with Victoria University, joining its rollcall of clubs and peak bodies.

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Swannies take to field in Nike Pro

The Sydney Swans started the 2017 season with three more new partnerships, including Nike gear and Science in Sport (SiS) nutrition.

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Nike, adidas: chasing speed to market

Boosting speed to market is the holy grail for Nike and Adidas, reports UK newsletter Sportspro.

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2XU signs on again with Boomers

Basketball Australia today has added a further three-year to its partnership with compression brand, 2XU.

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Bottoms up, says rugby world cup team

Rugby League World Cup 2017 has signed wine giant Wolf Blass as partner of this year's tournament.

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Road safety supports country runners

Organisers of Victoria's Stawell Gift Carnival have signed the Transport Accident Commission as a major partner of the three-day event.

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Uni adds new sport diploma

Torrens University Australia recently launched a Diploma of Sport Development to encourage students in a sports career.

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Three more years of drinks for AFL

Drinks brand Gatorade has extended its partnership with the AFL for three more years, and broadened its sponsorship to the AFLW.

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BLK hangs on to rugby deals

Super Rugby brands have stuck with BLK and its new owners Esperança Timor Oan from East Timor.

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Retail year started better than expected

Trade figures released today by the ABS represent a better than expected start to the retail year.

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Netballers to get their apple a day

Netball Australia has agreed a sponsorship deal with Aussie Apples for three years.

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Aussie champs to join World Series

Winner of the Australia Region Senior League Championship will be granted direct entry to the Senior League Baseball World Series.

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Sharkies sign up with solar sponsor

New naming rights partner of the cash-strapped 2016 NRL champions the Cronulla Sharks is Aussie brand Opal Solar.

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