Technology is changing the way Australians view and engage with their favourite sporting teams.
Chasing the hearts and minds of youngsters is a fickle business, and no more so than in what they consider cool right now.
Rugby union's governing body in Australia has "strongly rejected" findings from Roy Morgan research reporting plummeting levels of regular participation.
The latest survey from Roy Morgan Research reinforces what sports retailers and sports clubs know - that fewer people are playing team sports.
Experts from some of Australia's leading apparel companies have contributed to the activewear research project established by ASGA.
Aussie Spirit girls will train with the Chicago Bandits, current US national fastpitch champions, in a deal signed by Softball Australia.
Recovery footwear brand OOFOS is bringing all its technology and expertise to benefit Aussie runners.
Jamie Gordon wins a vote of confidence from his team at GPI Sports and Fitness in Melbourne's Mulgrave where he is a talented General Manager.
Australian Open tennis viewers are a different breed to Aussies who play tennis, reports the latest findings from Roy Morgan.
Men and women are different, so the old song says - in how they shop in store and online as well as how they play sport and workout.
Nothing if not topical, consumer group Choice put nine brands of rash vests to the test, and reports the results.
Lack of time is making Aussies fatter and less fit - even though most Australians know we need to exercise more, many of us don't.
SportsPower's top team gather to show the new shopfit and signage to "our optimistic members."
Walk down just about any city street these days, and you're almost guaranteed to pass at least a few people in sportswear. So says Roy Morgan Research, tracking the rise in sales and dollar value of activewear.
Keynoter for the Australian Sporting Goods Association annual event was eperienced retailer Gareth Jude.
Intersport Australia opened its first concept store this month, with the team of long-time sports retailers thrilled with how it has turned out.
A strong brand identity is more than just an attractive design. A brand's logo, tagline, colours, and characters - or distinctive assets - can work to help company and audience.
Sportspower Bundaberg is celebrating 20 years in business in its Bourbong Street location, and with the same family owners.
With the return of David Garozzo and changes in management for the Brisbane-based Madison Sport, the company has a new team and a new lease of life.
People want communities in many aspects of their lives, says Sydney's Northern Beaches-based Home Grown Brands managing director John Axford.
Cricket in Australia claims a record as "one of the most popular and highest participation sports with 1,311,184 playing around the nation last year."
Celebrating "a good year and a bright future" was just one of the themes at SRG Sports conference, another was "customercentricity".
The battle by athletes for medals in Rio is not the only Games war going on - brands are fighting it out too.
Bringing a load of sports apparel and footwear wholesale experience and product development to his new sports retail career, Mark Delahunt is driving "a new look" as the industry changes.
Long-time footwear expert Ted Baldock can't take the grin off his face.