Mobile health on show at Ispo Munich
Health, at work and on the run is a major focus at Ispo Munich in Germany is early February.
Growing awareness for health issues and demographic changes provide the sports business with a variety of new opportunities and revenue sources.
Report organisers, Ispo Munich 2015 is dedicating all of hall C1 to the growing trends Health & Fitness and the demand for more physical activity in everyday life and at work.
The social trend towards increased physical activity as well as an extended professional life is shaping a new corporate culture.
In the future, there will be demand for concepts integrating exercise into the workday or concepts that change work routines so exercise is possible at any time during the day.
Visitors will be able to experience a wide selection from the Healthstyle segment, such as products for running, functional training, compact fitness devices, strength training, group fitness and yoga, presented in daily live shows and product demonstrations.
Mobile technologies and applications provide tools to improve health and fitness.
Now that smartphones are part of everyday life, the integration of smart watches and activity trackers poses no problem for health enthusiasts.
Using and adapting wearables is enjoyable in itself and the option to compare one's performance to others provides motivation to continue and improve.
This year's partners for this special exhibition include Gym80, Matrix, Playground, Rocktape, Tomahawk, TRX, Trigger Point and Pearl Izumi.
- Ispo Munich will be held by Messe Munich on February 5-8.
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