Everlast celebrates 100, and new show

The new boxing reality show starting on FOX8 this week is sponsored by Everlast, the US boxing footwear and apparel brand which is also about to celebrate its centenary.

Everlast  is distributed in Australia by Pacific Brands.

Melbourne-based  Everlast divisional manager Simon Hibbs and marketing manager Russell Ponting were among those credited for the new television campaign to be screened in conjunction with the The Contender series, with the winner to be named in January.

In preparation for the centenary, agency Fenton Stephens has also created a new website, www.everlast100.com.au, to showcase the latest Everlast ranges and launch online collections throughout next year. See the YouTube video created to publicise it below:

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