Cup organisers plan a 'rah-rah' trophy tour
There might be 500 days to go until the Rugby World Cup gets underway but organisers are already planning a promotional tour.
They are bringing the trophy –the Webb Ellis Cup – to Sydney in June to build excitement for the London event and will visit 14 other countries over the next 400 days.
The tour, which is being delivered in partnership with Land Rover and DHL – two long-time supporters and global partners – will visit a mixture of established and developing rugby nations.
Late May sees the Webb Ellis Cup depart for Japan on its first leg of the tour and will return to England on 100 days to go to travel around the UK and Ireland as part of the build-up to the competition.
Each Rugby World Cup trophy tour stop will last between three and five days and will include visits to a school, a rugby club and a reception hosted at the British Embassy to showcase the values of the game.
Australia, twice winners of the Webb Ellis Cup in 1991 and 1999, will face England, Wales and two qualifying teams in Pool A. Their first game will be on September 23 at the Millennium Stadium, Cardiff.
The Rugby World Cup 2015 will be the third largest sporting event in the world, say organisers, with 20 teams playing 48 matches across 11 host cities from September 18 to October 31, 2015.
• Pictured: Images of a match ball projected onto City Hall, London. Image credit: Photo by Miles Willis - Getty Images for England Rugby 2015.
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