Cricket Australia inks image partners
Cricket Australia and Getty Images have announced a two-year partnership to create a significant collection of cricket imagery.
Under the agreement, Getty Images will now serve as the official global photography partner of Cricket Australia and will exclusively represent, license and distribute all Cricket Australia imagery for commercial uses worldwide.
As part of this partnership, Getty Images is launching the Cricket Australia Collection - a newly created library of images.
Says Vice President of Editorial Imagery, APAC, at Getty Images, Stuart Hannagan. "This partnership represents an important step in the growth of our local sports portfolio that already includes partnerships with the ARU, NZRU and FFA. It also re-affirms our ongoing commitment as a partner to the Australian sports industry."
This agreement enables Cricket Australia promoters, sponsors and suppliers to benefit from agreed rights and access to Getty Images cricket content for use in the promotion of their sponsored events.
Getty Images claims to have the largest, most comprehensive collection available today, including more than 20 million sports images, and serves as photographic partner to more than 50 governing bodies, leagues and teams worldwide, including Tennis Australia, major U.S. sports organisations (MLB, NBA, NHL, PGA Tour and LPGA), the International Olympic Committee, FIFA, Manchester United, IAAF and the ATP.
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