Cheerleaders launch Sports Source Asia

An opening ceremony featuring cheerleaders and a new premium brands section for leading apparel and footwear companies were among the highlights of the four day Sports Source Asia trade fair held in Hong Kong at the end of October.

The opening day coincided with newspaper headlines reporting the Asian stock markets had suffered another sharp decline the previous day and the atmosphere was sombre. However, visitors arrived in good numbers during the day and many exhibitors reported it had been a strong business day with positive hopes for the rest of the show.

Seminars on the outdoor market and fashion parades of major local brands attracted much interest.

SSA is the second edition of the show designed to attract international visitors to the around 250 exhibitors from Hong Kong, mainland China and Taiwan—down on last year— and dates have already been set for the 2009 show, to be held in the AsiaWorld Expo centre.
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