Charity auction for Nike special shoe

Nike today announced that 1500 pairs of the  2011 Nike Mag shoes will be auctioned on eBay,  with  net proceeds going to The Michael J. Fox Foundation to fight Parkinson’s Disease.

The Nike Mag shoes originally captured the imagination of audiences in Back to the Future II, when the character Marty McFly, played by Michael J. Fox, wore them in the year 2015.

Nike has been urged to release the shoes for many years and after  a generous grant was given to the Michael J. Fox Foundation, the decision was made to release the shoes.

“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said  Nike chief executive Mark Parker,  who was on the Back to the Future II set in 1988 when Fox donned the original Nike Mag shoes.

The first rechargeable footwear from Nike, the 2011 Nike Mag shoes were designed to be precise replicas of the originals from Back to the Future II. The aesthetic is reported to be an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent Nike in the strap.

The only deviation from the original is additional foam support in the ankle and toe box for increased comfort. The 2011 Nike Mag illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.

Picture: Bill Hader, Kevin Durant and Christopher Lloyd star in Nike's “Back for the Future” (Photo: Business Wire)



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