Canterbury takes women training
A new training range for women was launched by Canterbury last week at a Surry Hills hotel, amid much fanfare and Sydney skyline views.
Traditionally strong in sportswear ranges for men, the burgeoning heritage brand has focussed on training wear for women.
While they have been in the women's market, largely with a focus on sporting lifestyle apparel, the company has made the most of their knowledge of technical fabrications and market feedback to reinvigorate the women's offering.
With pops of neon and some serious brights, this is a fresh collection with a hint of sophistication, reports marketing co-ordinator Carinda Palmer.
General manager of business development Nicole Pensko reported: "Canterbury is a brand that is known and trusted and has not only survived, but shown significant growth through a tough economic environment.
“Growing over 30 percent for the past three seasons, Canterbury has built this success by providing good quality, reliable and good value for money styles each season.
“The Canterbury online store has grown by more than 45 percent and women’s product is now outselling men’s, " says Pensko.
Canterbury also announced its new women's training pop-up store in Chatswood Westfield to promote the collection.
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