Buzzing around the Big Bash

The Brisbane Heat cricket team has  a new campaign to create buzz around the Big Bash League, running through December and January.

The  campaign is the first for digital agency Pusher, integrated across outdoor, TV, Facebook and YouTube where fans can watch videos of the players in training.

The agency has also created a three-story high mural, painted by street artists and wrapped around a warehouse next to the team's home ground.

The agency reported it had focussed on the Brisbane Heat being an entertainment brand, with a youthful edge and a strong social media presence.



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