Aussie tri company acquired by Ironman

Florida-based World Triathlon Corporation has acquired USM Events, owner of multi-sport festivals at Noosa, Cairns, Mooloolaba and Geelong and operator of cycling's Jayco Herald Sun Tour and the Sydney ITU World Championship Series triathlons.

As part of the acquisition, WTC will integrate the management of its Ironman and Ironman 70.3 races into USM's operational and management structure.

Owner and managing director of USM Events, Daryl Herbert, will remain in a management role and WTC staff in Asia- Pacific will be integrated into USM Events.

Reports chief executive of WTC, Andrew Messick, "USM provides WTC with a robust operational platform in the Asia-Pacific region, to help create compelling multi-sport festivals in Asia and around the world.

The WTC portfolio includes Ironman, Ironman 70.3, 5150 Triathlon Series, Iron Girl and IronKids, which have a combined total of more than 180 events world-wide each year.

With more than 50 events and more than 200,000 competitors and participants each year, USM Events claims to be one of Australia's largest event management specialists.
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