Aussie made ‘now more important’
New research from Roy Morgan, commissioned by the Australian Made Campaign reveals that buying Australian-made products has become more important to Australian consumers.
More than half of the respondents surveyed (55 percent) said that buying Australian-made had become more important to them in the past 12 months.
Just 12 percent said that they would not buy Australian products if they were more expensive.
Australian Made Campaign chief executive, Ian Harrison says “The research confirms that people are becoming more conscientious about buying local.
“They are aware of the benefits of buying Aussie products, and of the impact that their purchasing behaviour has on jobs, local business and future opportunities.”
The Australian Made Campaign recently launched its new website to help consumers find genuine Australian products and produce and features more than 10,000 products from thousands of Australian manufacturers, processors and producers.
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