Anaconda gets the blue ribbon
Anaconda and parent Spotlight Stores are working with News Limited’s new campaign that urges Aussies to wear a blue ribbon to show their support for the victims and survivors of ﬂood devastated areas.
The Flood Fightback Ribbon Campaign will be featured in News Limited’s metropolitan newspapers.
Created in-house by News Limited’s creative team, the campaign aims to visually galvanise the community in a national display of compassion and support for those affected by the floods in Queensland, NSW and Victoria.
Spotlight Stores are backing the campaign by donating and distributing the blue ribbons at all Spotlight and Anaconda stores across the nation.
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