AFL strikes new TV deal

The AFL has struck a mammoth five-year broadcast rights deal worth $1.253 billion  with Seven, Foxtel and Telstra that will guarantee live coverage of every game.

Telstra will provide live streaming to all nine games every weekend via its mobile phones, tablets and T-Box while Foxtel will deliver all nine games live and uninterrupted. Seven, which will air Friday night games on free-to-air TV, will also screen AFL on its digital multi-channel, 7mate.

The final agreement is expected to comprise $534.5 million in cash and $85 million in value-in-kind support from Foxtel, $385 million in cash and $50 million contra support from Seven and a payment of $155 million from Telstra.

The deal, which will start next season and run through to 2016, is worth at least $150 million more than the AFL had anticipated.

The AFL has abandoned experiments with Thursday and Monday night action after networks argued that it made the weekend too long, despite Foxtel's success with Monday night broadcasts of the NRL, which is  to open a new TV rights tender soon.



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