AFL pushes ‘big, exciting and shiny’ (video)

The new AFL campaign for the 2013  season pushes the “uniqueness of  the game”.

The television ad, created by George Patterson Y&R, features the game being shown to people from around the world for the first time, and their response to the action.

Chief executive  of the AFL, Andrew Demetriou, says the campaign builds on last year’s push which marketed it as ‘Australia’s Game’.

“This year’s campaign takes us beyond our own country and reminds us why Australian football is truly great and uniquely Australian,” Demetriou said.

Chief creative officer of Y&R Australia/New Zealand, Ben Coulson says “AFL is one of the country's cultural icons and shiniest brands.”



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